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The Controversial Business of Kylian Mbappé

💡 Go to https://brilliant.org/athleticinterest to get a 30-day free trial + the first 200 people will get 20% off their annual subscription. 📫 Subscribe to our newsletter: https://athleticinterest.substack.com/ ⏱ Timestamps 00:00 Business Lessons from Mbappé 01:05 The Boy from Bondy 02:27 The Business Behind Mbappé 05:00 Image Rights Controversy 06:38 Inspired by LeBron 07:31 Mbappé's Vision & Brilliant 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram:   / athleticinterest   Twitter:   / athleticintrst   🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 📚 Sources [1] ‘The World’s Highest-Paid Soccer Players 2022: Kylian Mbappé Claims No. 1 As Erling Haaland Debuts’ (Justin Birnbaum), https://www.forbes.com/sites/justinbi... [2] ‘Kylian Mbappé, star striker who yearns to leave his mark beyond football’ (Simon Kuper), https://www.ft.com/content/35e2ebb1-2... [3] ‘Kylian Mbappé needs this World Cup more than ever’ (James Gheerbrant), https://www.thetimes.co.uk/article/ky... [4] ‘Time Magazine: Behold Mbappe The “Future of Soccer”’ (Njideka Agbo), https://guardian.ng/life/time-magazin... [5] ‘Kylian Mbappe: the jewel in France’s crown and true heir to Messi and Ronaldo’ (Amy Lawrence, Marc Carey), https://theathletic.com/2636468/2021/... [6] ‘When Kylian Mbappe had a trial at Chelsea: ‘In five years’ time, you will come back for him for £50 million’ (Stuart James), https://theathletic.com/3982417/2022/... [7] ‘The path to greatness of a Ronaldo-obsessed kid’ (Goal.com), https://www.goal.com/story/mbappe-pat... [8] ‘Transfer records’ (transfermarkt.com), https://www.transfermarkt.com/statist... [9] ‘L’Annuaire de Enterprises: KEWJF’ (Direction Interministérielle du Numérique, Direction Générale des Entreprises), https://annuaire-entreprises.data.gou... [10] ‘K M - Kylian Mbappe official website’, https://kylianmbappe.com/en/partners/ [11] ‘Neymar Jr.’, https://www.neymarjr.com/en/football [12] ‘Droits à l'image chez les Bleus : Kylian Mbappé refuse de participer à la séance photo de mardi’ (AFP via L’Équipe), https://www.lequipe.fr/Football/Actua... [13] ‘Kylian Mbappé Is Coming for It All’ (Tariq Panja), https://www.nytimes.com/2022/09/06/sp... [14] ‘The key to the signing of Kylian Mbappé: image rights’ (Diego Torres), https://english.elpais.com/sports/202... [15] ‘Mbappe’s ‘gift’ to Paris Saint-Germain with his image rights’ (Marca.com), https://www.marca.com/en/football/psg... [16] ‘NBA, Zebra Valley announce multiyear partnership’ (NBA), https://www.nba.com/news/nba-zebra-va... #mbappe #football #business