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Dulwich Talk: Bernie Cho - The Hip Hype Reality of the Korean Wave

Swinging well above its weight, South Korea − ranked #107 in size and #28 in population − generates over USD 64 billion a year as the 7th largest entertainment and media market in the world. The Korean Wave − known as ‘Hallyu’ − has propelled the country into becoming the #2 global soft power superpower. How did ‘Hallyu’ finally break out as an international overnight success story almost two decades in the making? Through the lens of his nearly 25-career as an early champion and global ambassador of the K-Pop music industry, Mr Cho will speaks about working with iconic and indie Korean music artists as well as share insights about the challenges and opportunities for the next generation of aspiring creative arts professionals. Dulwich Talks are a series of events where we invite Dulwich College Seoul's parent community to join us to engage with leaders in various fields to discuss their personal journeys and insights about media, entrepreneurship, sustainability and other topics of interest.