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How Korean Pop Culture has Actually Been Decades in the Making

From Squid Game to BTS, it seems like Korean pop culture is everywhere these days. Far from today's hot new item, the K-wave has actually been decades in the making, explains Nicole Sy. Like this video? Subscribe: https://bit.ly/3iERrup #Kpop #Korea #Explained Bloomberg Quicktake is a global streaming news network for a new generation of leaders and professionals. Our coverage spans your whole world, from your career ambitions to your personal passions and larger societal concerns. We provide the insights you need to make sense of the trends and stories changing your business and your world. Bloomberg Quicktake: Explained brings you the context behind the headlines, helping you see the day's news through the prism of what will matter in the years ahead. Check out our partner channels Bloomberg Quicktake: Originals for original series and Bloomberg Quicktake: Now for breaking global news. To watch complete coverage on Bloomberg Quicktake 24/7, visit http://www.bloomberg.com/qt/live, or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app. Connect with us! YouTube:    / bloomberg   Breaking News on YouTube:    / bloombergquicktakenews   Twitter:   / quicktake   Facebook:   / quicktake   Instagram:   / quicktake