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1 billion euros - that was supposed to be the transfer price for Christiano Ronaldo at Real Madrid in 2009. But when Juventus Turin knocked on the door, things had changed quite a bit. Ronaldo wanted to move on from Real and was only under contract for one more year. Real and Juve agreed on a transfer fee of around 110 million euros. But the total bill for Juventus was: the transfer + Ronaldo's salary + bonuses + taxes. This resulted in over 350 million euros. It was well invested! 🔔 Subscribe for more: https://bit.ly/2ya7wUi 🧡 Support Athletic Interest videos: / athleticinterest ⏱ Timestamps 00:00 The transfer from Real to Juve 01:32 The stakeholders behind the deal 03:15 Revenues created by CR7 05:38 Implicit Values 08:49 Conclusion 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Patreon: / athleticinterest Email list: https://athleticinterest.substack.com Instagram: / athleticinterest 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #CR7 #cristianoronaldo #juventus #juve #realmadrid #transfer #adidas