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How Nike Took Over The World Cup

📫 Subscribe to our newsletter: https://athleticinterest.substack.com/ ⏱ Timestamps 00:00 The Battle of The Brands 00:57 A Brief History of Adidas vs Nike 03:02 The Best Teams in Qatar 2022? 04:47 The Best Players? 05:49 And the winner is... 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram:   / athleticinterest   Twitter:   / athleticintrst   🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 📚 Sources [1] ‘Total revenue of the global sports apparel market from 2021 to 2026’' (Statista) https://www.statista.com/statistics/2... [2] 'History of Adidas’ (Adidas Group) https://www.adidas-group.com/en/about... [3]’ Horst Dassler, Adidas, and the Commercialization of Sport’(Geoffrey Jones, Michael Norris and Sophi Kim) https://www.hbs.edu/faculty/Pages/ite... [4] ‘Shoe Dog’ (Phil Knight, 2016) [5] Nike's 1996 deal with Brazil soccer faces more scrutiny’ (Allan Brettman) https://www.oregonlive.com/playbooks-... [6] Nike becomes suspected player in alleged $150 million FIFA bribery scandal (Drew Harwell) https://www.washingtonpost.com/news/w... [7] Football Kit Archive https://www.footballkitarchive.com/wo... [8] ‘The Kit War’ (Geolic) https://geolic.net/the-kit-war/ [9]‘Men’s Ranking’ (FIFA) https://www.fifa.com/fifa-world-ranki... [10] ‘2022 World Cup’ (Football BootsDB) https://www.footballbootsdb.com/world... #worldcup #football #nike #adidas #athleticinterest