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Why Marketing Doesn't Work Anymore 1 год назад


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Why Marketing Doesn't Work Anymore

"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digital age. Studies have shown we see thousands of ads a day without realizing it. Listen to this episode of Winning Digital Customers: The Podcast to learn what matters most to today's digital customers when it comes to making a purchase decision. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. Howard Tiersky is a digital transformation consultant with 20+ years of experience helping Fortune 1000 companies. He released his bestselling book of the same name (Winning Digital Customers) in October 2020, and created the podcast to give listeners real-life examples and context to some of the themes presented in the book.   / tiersky     / tiersky     / h.tiersky  

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