Скачать с ютуб An Interview with Chief Marketing Officer at Circuit City, Victor Elmann в хорошем качестве

An Interview with Chief Marketing Officer at Circuit City, Victor Elmann

"It's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elmann. Victor shares what caused Circuit City to go out of business and how it was able to rise from the ashes. Digital experiences can make different products look and feel the same compared to the sense of discovery you can get from an in-store experience. Find out what trends a large retailer like Circuit City are discovering and how they can tie the in-store and digital experience in this episode of Winning Digital Customers The Podcast. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. Howard Tiersky is a digital transformation consultant with 20+ years of experience helping Fortune 1000 companies. He released his bestselling book of the same name (Winning Digital Customers) in October 2020, and created the podcast to give listeners real-life examples and context to some of the themes presented in the book.   / tiersky     / tiersky     / h.tiersky   CONTENT OF THIS VIDEO: 00:00 - Introduction 00:12 - Victor Elmann Intro 03:17 - How Circuit City became successful 06:51 - Digital in E-commerce 09:34 - Competition between online retailers 10:21- Reboot process of Circuit city 12:39 - How do Circuit City develop an expert team 13:35 - Anatomy of a Reboot 17:19 - How do Circuit City win their customers back 19:13 - Advice for retailers in providing high quality service 22:20 - Circuit City in the future 24:55 - Vision on the future of consumer electronic stores 27:15 - Types of retail environment that make a good host 28:44 - How Circuit City will deliver their new brand promise 31:40 - How competitive differentiation point is communicated to everybody 32:32 - How to contact Circuit City 33:10 - Closing