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Google Ads Audience Targeting: Everything You Need To Know (2025)

https://linktr.ee/tradeleaddigital Are you confused about whether to use Targeting or Observation for your audience segments in Google Ads? In this video, I break down the difference between these two settings, when to use each, and how they impact your campaign performance — especially in lead generation for service-based businesses. You'll also learn how to optimise your demographic targeting settings (like age, gender, and income) to avoid wasting budget and attract higher-quality leads. If you found this video helpful, don’t forget to like, comment, and subscribe for more tips on generating more leads using Google Ads! 💡 Our Links Including Google Ads Management https://linktr.ee/tradeleaddigital Landing Page Software We Use & Recommend Using (Affiliate): Landingi https://try.landingi.com/f9i8ynbs131r Book a 60 Minute 1:1 Consulting Call https://calendly.com/luke-tradeleaddi... 00:00 Intro 00:14 Audience Segments 02:12 Demographics 07:43 Conclusion