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In this episode of PayPod, host Kevin Rosenquist sits down with Ruston Miles, Founder and Chief Strategy Officer of Bluefin, to uncover the hidden vulnerabilities in today’s payment systems and how businesses can proactively secure data. Ruston dives deep into the misconceptions surrounding chip cards, the critical importance of point-to-point encryption (P2P), and how tokenization complements encryption to provide holistic security. Learn why securing data at the point of entry is more important than ever and how advanced technologies can stay ahead of cybercriminals and quantum threats. ✅ Key Takeaways: Front-Door Security First – Data must be encrypted at the point of interaction, not after it enters software or the cloud. Point-to-Point Encryption (P2P) – True protection comes from encrypting sensitive data with unique keys right at the device level. The Power of Tokenization – Secure card-on-file transactions by storing tokens, not real data. Chips ≠ Security – EMV chips stop some fraud but do little to prevent breaches; they’re not encrypted by default. Economic Disincentive for Hackers – Security must make hacking more expensive than it's worth. Digital Wallets Are Safer – Apple Pay and Google Pay offer added security through biometrics and tokenization. Quantum and AI on the Horizon – Future threats demand modern encryption and adaptive security standards. ⏱️ Key Timestamps: [00:00:00] The myth of chip card encryption and the importance of P2P [00:00:46] Meet Ruston Miles of Bluefin [00:01:46] Why payment data must be encrypted at the point of interaction [00:03:37] The Target breach case: a lesson in early-stage security [00:04:32] What is Point-to-Point Encryption and how it really works [00:07:35] Visa/Mastercard PCI standards and encryption certification [00:09:54] Understanding tokenization: data at rest security [00:12:54] Why big companies delayed investing in true security [00:15:03] Differentiating data security from fraud protection [00:17:04] Are Apple Pay and Google Pay more secure than cards? [00:19:45] The long-term trust impact of breaches on brands and universities [00:24:02] Privacy regulations and the evolution of industry standards [00:26:29] Why total payment security may not be realistic, but still achievable [00:30:15] Quantum computing, AI, and future attack vectors