Скачать с ютуб [Webinar] The role of brand in B2B SaaS growth | Heikki Sivonen as a guest в хорошем качестве

[Webinar] The role of brand in B2B SaaS growth | Heikki Sivonen as a guest

Back in the days, most marketing was actually about brand marketing. But at some point, brand marketing has created a brand issue for itself. You can see this challenge in all sorts of companies: whether it is a product-led company or a big enterprise. The role of brand for B2B SaaS growth is often underestimated, if not forgotten. Brand has also been underrated in B2B SaaS, no matter what kind of SaaS we're talking about - but this is changing! The best performers are already taking branding very seriously. In this webinar, we discussed this topic with strategic brand expert and marketing leader, Heikki Sivonen, who will share his experiences with us. Read more: https://www.advanceb2b.com/webinars/t...