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Startup Validation 10: Go for Launch!

Unlock the secrets of a successful startup launch in this insightful video by Josh Ledgard from KickoffLabs, a growth platform that helps businesses create impactful lead capture, viral giveaways, and memorable product launches. In this final installment of our startup validation series, Ledgard dives deep into the nuts and bolts of planning and executing a successful launch campaign. Throughout this essential guide to startup launches, Ledgard shares tried-and-tested strategies, from comprehending the differences between validation and launch to scaling tactics for lead generation and customer activation. With extensive experience assisting numerous startups on their journey, he also uncovers the critical importance of setting a sales activation goal – the driving force behind your launch campaign. Learn how crucial the activation rate is, usually falling between 5-12% within the first 30 days post-launch. Understand how this figure depends on various factors such as your product's cost and performance at launch. Discover the art of working backwards to calculate the necessary number of leads on your launch list to realize your sales target. Ledgard also advises on maintaining engagement with your audience from prelaunch to post-launch phases. He warns against going into hibernation after initially creating a buzz – a common mistake that leads to ineffective launch campaigns. Instead, regular updates are a must, showing off your progress, talking about your process, and inviting customers to join exclusive VIP groups that entail more perks. Explore how to leverage the power of your mailing list in this video. Besides the marketing aspect, it's about involving your audience in your product development process, making them feel a part of your journey – a strong strategy resulting in higher engagement and conversion rates. Learn how to generate pre-sales calls, engage influencers, and offer special editions to people that help spread the word about your project. By the end of this video, you will have a robust plan for the week and month leading up to your launch, including an early access program for pre-sold customers, continually communicating updates, and carrying on your launch campaign well after the actual launch. All these strategies and more are waiting to be discovered in this single, comprehensive guide to successful startup launches. Don't forget to subscribe to our channel for more insightful videos like this one. If you have any questions or require further assistance with your launch, reach out to us at [email protected]. Looking forward to being part of your journey to success!