Скачать с ютуб How to Use Honest Advertising to Get a Lot of Customers в хорошем качестве

How to Use Honest Advertising to Get a Lot of Customers

A lot of aggressive advertising practices are being put in the spotlight by the authorities because of the use of big claims and huge promises that sometimes are too good to be true. In our space, marketers seem to think that the more exaggerated the promise and benefit that I make the more customers I can attract. In fact, the opposite is true. If you can use honesty strategically you can get even more customers. A legendary marketer by the name of Claude Hopkins in 1900 wrote this book "Scientific Advertising" and in the book, he cited a case study of the use of honesty. Whenever do consumers see a promo or a big discount the first thing that crosses their minds is why is this happening? Why are you giving me a discount? And consumers being savvy and skeptical. They will jump to conclusions themselves if you do not provide the reason why. So as an advertiser, we need to provide the reason why. If the reason is convincing, acceptable, and believable, then chances are consumers will still go ahead and buy from you. in his 2012 annual letter to his shareholders, Warren Buffet started the letter by saying that " We perform below the market for the ninth time" and instead of repelling investors he actually attracted more investors with his honesty. Today's consumers value honesty and transparency more than anything. We are moving into a world whereby honesty and transparency are being valued over-exaggeration and overselling. In your company, you can think about how you can share more about the things such as your process prices or your personality. So that you can attract even more customers. Subscribe to weekly videos here!    / @icecubemarketing