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Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this video we explore the importance of enthusiasm, finding one's journey, and sweating the small stuff. Finding the Journey You Really Want to Go On: Derek Sivers believes that enthusiasm is precious, and it provides the energy needed to accomplish great things. If you find yourself unhappy in your current situation, it might be time to explore a different path. Sometimes, the most efficient or optimized choice isn't the one that brings happiness. Deliberately Rebelling Against Conformity: Derek has always been a non-conformist. He believes that embracing your individuality and authenticity helps in creating a unique path that brings fulfilment and success. Money Matters, But It Isn't Everything: Derek believes that money becomes less important once you have enough. Instead, he advises focusing on creating value, serving others, and finding a balance between work and life. Different Approaches to Life: Derek's book, How to Live, highlights the idea that there are various ways to approach life, like instruments in a band. Combining different perspectives and experiences can lead to a richer, more fulfilling life. Serving Others and Creating Value: Derek founded CD Baby with a mission to serve musicians. He believes that by forgetting about yourself and focusing on others, you will be rewarded both personally and financially. The Importance of Company Culture: Derek learned from his experience with CD Baby and Host Baby that a smaller, focused team can be equally profitable and enjoyable as a larger one. Maintaining a positive and outward-focused company culture is crucial for success. Sweating the Small Stuff: Derek believes that attention to detail, especially in public-facing aspects, can significantly impact how a company is perceived. These little things can set you apart from competitors and create memorable experiences for customers. Customer Service Matters: Derek thinks that every high-level executive should occasionally work in customer service to stay connected with the concerns and complaints of their customers. This helps in maintaining a customer-centric approach and improving the overall experience. Wrapping up Derek Sivers' journey with CD Baby demonstrates the importance of enthusiasm, authenticity, and a focus on serving others. By paying attention to the small detail