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Which elements make a strong omni-channel marketing strategy

How can you grow your company's marketing campaign into an omni-channel strategy? Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Adam Messano, Senior Product Manager of Marketing Operations, Advanced Auto Parts, at the MarketingSherpa Media Center at DMA's &THEN 2015 about how cooperation and collaboration between departments is essential to create an effective omni-channel marketing strategy. "You can't do omni-channel unless you are a true omni-channel team," Adam said. "When you have the writer, the designer and the coder, printed online for the same campaign together, connecting with each other...that's huge. There's no substitute for that type of efficiency and communication."

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