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Why there are no great writers anymore

Statements like “Tiktok is ruining literature” or “Tiktok has ruined reading” have been at the core of book discourse online and off for over two years now. We’ve arrived at a point in book culture where the publishing landscape is, for better or worse, shaped by Tiktok, more specifically the book niche on Tiktok, the infamous booktok. Whether you agree that booktok is the end of literature or the future of storytelling, the fact remains that at the moment, writers are all but subjugated to its volatile trends. In this video, I talk about what this might mean for individual authors and for the figure of the "great writer". timestamps: 00:00 - intro 01:59 - what is a "great writer"? 08:28 - everyone's a sellout now 23:24 - likeability is a jail 29:47 - to promote or not to promote references and resources: videos on the "tiktok is ruining literature" debate Jack Edwards:    • how tiktok ruined reading + the "book...   The Book Leo:    • is tiktok ruining reading? & the desi...   videos about the Cait Corrain situation with Cindy:    • How an author’s pettiness destroyed h...   videos about the "death of the It Girl" Jordan Theresa:    • why are there no 'it girls' anymore?   Nicole Rafiee:    • why do the 'it girls' quit?   the one Mina Le video I mentioned:    • the luxury of privacy & the celebrity...   The Polyester podcast episode about the "people's princess": https://open.spotify.com/episode/1Eld... Briana Soler's newsletter: https://brianasoler.substack.com/p/ba... Articles Literary It Girls: https://www.nylon.com/life/the-making... Everyone's a sellout now: https://www.vox.com/culture/2024/2/1/... Cait Corrain Guardian story: https://www.theguardian.com/books/202... Alex Aster Guardian story: https://www.theguardian.com/books/202... Books A Very Short Introduction to Bestsellers: https://global.oup.com/academic/produ... The Death of the Artist: How Creators are Struggling to Survive in the Age of Billionaires and Big Tech: https://us.macmillan.com/books/978125... Thank you so much for watching xxx