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Mbappé: The $128 Million Brand Strategy Behind the Soccer Star

Dive into the captivating world of Kylian Mbappé beyond the soccer pitch in this eye-opening exploration of his branding mastery! As the highest-paid player globally, Mbappé's strategic approach to his image is nothing short of genius. From rejecting common sponsorships to carefully curating a select group of high-value brands, witness how he transforms himself into a rare commodity, ensuring his brand remains a premium entity. Discover the family-driven business, KEWJF, managing every facet of Mbappé's image, from fashion to sponsorships. Explore the surprising twists in his career choices, like rejecting a €200 million offer from Real Madrid to secure a groundbreaking €250 million deal with PSG. Uncover Mbappé's vision for a lasting legacy beyond soccer, including his film-production company, Zebra Valley, committed to creating socially impactful content. Join us on a journey through the business brilliance that has made Kylian Mbappé a global icon, leaving an indelible mark on sports history and beyond! ⚽🌟✨ #Mbappé #BusinessGenius #LegacyBeyondSoccer