Скачать с ютуб Maersk Brand Core Values Message "Constant Care" Brand Strategy, A Brand Core Values Message Story в хорошем качестве

Maersk Brand Core Values Message "Constant Care" Brand Strategy, A Brand Core Values Message Story

My book "THE ART OF BRAND STORYTELLING: Create Story Brand To Build Emotional Connection With Your Customer" https://www.amazon.com/dp/B099YD898G Join Musa on his Skillshare brand storytelling course and get 1 month of Premium Membership https://skl.sh/2Zmb1nS Or simply buy the course from Udemy https://www.udemy.com/course/the-art-... Check My Website https://brandmarketinghub.blogspot.com Imagine If A Restaurant was Like Shipping is Maersk Brand core Message "Constant care" Brand Strategy Maersk Brand Core Message "Constant Care" Brand Strategy, A Brand Core Values Story At Danish shipping company A.P. Moller - Maersk Group, the central message has always been that trust, connection, people, discipline, punctuality, disciplined execution, and constant care. Every time the company is paying attention to detail, doing it right for the first time is the foundation of a reliable business. In return, their customers can be safe knowing that things are always on track. The passed away founder of the company MC Kinney Moller used to express his message in two words “constant care,” a term that, to this day, is firmly rooted at the heart of the company and its core story. “Imagine if a restaurant was like shipping” is an ad by Maersk featuring a story clip inside a restaurant. The customers are the heroes and the victims, simultaneously facing a conflict of overbooking, price rise, and uncertainty of their orders. A couple was rolled out of the restaurant on a rainy night due to complex overbooking. The company emphasized its solution to the problem by introducing Maersk spot, loading guarantee, easy online booking, and fixed price. The company continues to deliver more core messages around its brand core values.