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What is GEO? A Marketer's Guide to Generative Engine Optimisation

Discover the secrets of Generative Engine Optimisation (GEO) and how to incorporate it into your digital marketing strategy. Perfect for marketers, SEO experts, and content creators looking to stay ahead in the AI-driven landscape. Learn how to optimise content for AI platforms, enhance user experience, and gain a competitive edge. Don't miss out on this chance to future-proof your strategies! What is GEO? Generative Engine Optimization (GEO) is like SEO's cooler, more futuristic sibling. It focuses on optimising content for AI-driven platforms that generate responses and summaries. Think of it as tailoring your content not just for search engines but for the smart AI overlords that now control much of online content delivery. It's like teaching your website to speak "AI" fluently, so it can charm its way to the top of search results! What we’ll cover: 1. Introduction to Generative Engine Optimisation (GEO) 2. Key Components of GEO 3. Building a GEO Strategy 4. Benefits and Competitive Advantage of GEO 5. Practical Steps to Implement GEO 6. Q&A Session Reinforce the importance of adapting to GEO in the rapidly changing digital marketing landscape, and encourage attendees to start integrating these strategies into their marketing efforts. Who Should Attend: Marketing professionals, digital strategists, SEO specialists, and anyone interested in AI's impact on marketing.