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Nudge Theory (En)

Nudge Theory is a concept in behavioural economics, decision making, behavioural policy, social psychology, consumer behaviour, and related behavioural sciences that proposes adaptive designs of the decision environment as ways to influence the behaviour and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement. A nudge makes it more likely that an individual will make a particular choice, or behave in a particular way, by altering the environment so that automatic cognitive processes are triggered to favour the desired outcome. Types of nudges 1. Defaults 2. Social proof 3. Salience #nudge #nudgetheory #change #organizationalchange #individualchange #changemanagement #changemodel