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Why Pizza Hut Fell Behind In The Pizza Wars

Before the pandemic, Pizza Hut was already falling behind its competitors. Pizza Hut was the largest pizza chain by global sales until Domino’s moved into No. 1 in 2017. Three years later, Pizza Hut’s largest U.S. franchisee filed for Chapter 11 bankruptcy. Analysts say Pizza Hut needs to resolve three problems if it hopes to regain ground: reconciling its large restaurant footprint; upgrading its online ordering and delivery technology, which has been lackluster in comparison to its peers; offering a more popular menu. CORRECTION (November 24, 2020): A previous version of this description incorrectly stated that Pizza Hut, not the chain’s largest U.S. franchisee, filed for bankruptcy. It also misidentified the reasons for Pizza Hut’s downward trajectory. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Subscribe to CNBC PRO: https://cnb.cx/2NLi9AN #CNBC Why Pizza Hut Fell Behind In The Pizza Wars