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DESIGN SPRINT Process Step by Step, Monday to Friday | Jake Knapp, John Zeratsky

The Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use. Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments. Design Sprint Process Step by Step (Timestamped): (00:00) - SET THE STAGE (03:57) - MONDAY (08:11) - TUESDAY (10:21) - WEDNESDAY (12:58) - THRUSDAY (15:21) - FRIDAY