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Real Estate PPC That Works: The Smart Way to Use Google Ads

Guest: Philip Pasma, Founder of Asterisk Marketing If you're running ads but not seeing conversions,or ignoring Google PPC altogether,this conversation is your playbook. Elena Kee sits down with Philip Pasma, founder of Asterisk Marketing, to unpack what makes Google PPC work in real estate, where most agents waste money, and how to build ad campaigns that actually convert. Inside This Video: • Why PPC leads are often more qualified than Facebook leads • The must-haves for a high-converting Google Ads setup • IDX websites: why they matter and how to choose the right one • How to use Google’s Keyword Planner to zero in on the right audience • Seller leads and high-intent traffic: what’s realistic and what’s not • ROI expectations, cost per lead benchmarks, and quality versus volume • Why landing page friction matters—and how to balance lead quality • What sets a white glove PPC agency apart from plug-and-play options Philip has helped generate over 400,000 leads through paid media and works with agents across North America to build campaigns that align with actual goals—not gimmicks. 📍 Want to learn more about Asterisk Marketing? Visit: https://asteriskmarketing.co 🗣️ Leave a comment and let us know your biggest takeaway. 🔔 Subscribe for more CRM and marketing strategy breakdowns. #KeeTechnology #CRMThatConverts #GoogleAdsForRealEstate #RealEstateLeads #AsteriskMarketing #PhilipPasma #PaidAdsThatWork #IDXLeads #RealEstateMarketing #FollowUpBoss