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Email Marketing For Beginners

In this episode of The Business Gay Podcast, host Calan Breckon speaks with email marketing genius, Sebastian Dziuk. Sebastian is a professional speaker, U.S. Army Veteran, and founder of Dziuk Studios LLC, an email marketing agency helping LGBTQ+ and Allied professional speakers expand their businesses through email. He’s a contributing author to two books, Thriving in Business: Strategies for the LGBTQ+ Entrepreneur, and With Honor and Integrity: Transgender Troops in Their Own Words. As a queer, trans man, Sebastian uses his experiences to help others tell their authentic stories to elevate their messages. ► Website: https://sebastiandziuk.com/ ► Podcast: https://calanbreckon.com/podcast/emai... --- ► Today’s Sponsor is Kit: https://calanbreckon.com/kit --- Key Takeaways for quick navigation and Timestamp Summary: [00:27] Sebastian Dziuk highlights the importance of storytelling and copywriting in his transition to email marketing after years in content creation. [02:00] An email list provides a direct communication line with your audience, essential in an unpredictable digital landscape. [04:03] Regular newsletters foster engagement and help maintain relationships for future product launches. [08:14] Service providers should focus on consistent lead generation through email marketing rather than chasing viral success on social media. [09:20] Offering a valuable lead magnet encourages potential subscribers to share their email addresses effectively. [12:09] The quality of your email list is more important than its size; engaged subscribers lead to better results. [14:40] Removing inactive subscribers from your email list improves open rates and reduces the risk of spam classification. [16:30] A case study shows a graphic designer leveraged their email list to launch a successful paid community, underscoring email marketing's effectiveness. [18:20] Sebastian is active on LinkedIn and offers consultations, committed to helping others with email marketing. --- ► The Business Gay is a weekly podcast all about business, marketing, and entrepreneurship. Hosted by Calan Breckon, it's a mix of 1-on-1 interviews as well as round table discussions with experts on hot topics happening in the world of business and tech, as well as tips and ideas to help grow your business. ► Website: https://CalanBreckon.com/