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Unit 1: Introduction to Research from your Research Methodology syllabus. This is written in a student-friendly manner, suitable for uploading on YouTube or any educational platform. --- 🎥 Unit 1: Introduction to Research | Research Methodology | Full Chapter Explained | BBA/B.Com/MBA 📚 Complete Lecture with Concepts, Types, Steps & Examples Welcome to this in-depth video on Unit 1: Introduction to Research from the Research Methodology syllabus. This video provides a clear and simple explanation of key concepts related to research, its process, and its role in business and academics. Ideal for BBA, B.Com, MBA, and research students. --- 🧠 Topics Covered in This Video: 📌 Meaning and Scope of Research What is research? Scope of research in academic and business fields 📌 Application of Research in Business How research supports decision-making in marketing, finance, HR, operations, etc. 📌 Types of Research Qualitative vs. Quantitative Research Longitudinal vs. Cross-sectional Research Fundamental vs. Applied Research Conceptual and Empirical Research 📌 Characteristics of Good Research Objectivity, reliability, validity, and more 📌 Steps in the Research Process From identifying a problem to presenting findings 📌 Basic Research Terminologies Concept Construct Variables Proposition and Hypothesis 📌 Theory and Model Difference between theories and models in research 📌 Literature Review and Formulation of Research Questions Importance of reviewing existing studies How to frame a good research question 📌 Philosophies of Research Positivism, interpretivism, realism, etc. 📌 Induction and Deduction Approaches Differences between inductive and deductive reasoning with examples --- ✅ Perfect for Students Who Want To: Understand research basics in simple language Prepare for Research Methodology exams Learn how research is applied in business 🎯 This video explains all concepts with examples, diagrams, and easy-to-follow explanations to help you master the foundations of research. --- 🔔 Don’t forget to Like, Share, and Subscribe for more educational videos! 📩 Got doubts or questions? Drop them in the comments and I’ll reply soon!