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The Secret Science Behind Brainrot

Artificial intelligence became the final ingredient in a mixture of Sociology, Computer Science, Mathematics, Psychology and Economics, carefully constructed to get users to endlessly scroll on their phones, while making the owners of social media platforms insanely powerful at controlling the public narrative and changing people's minds. Smartphone addiction is not a dangerous side effect of social media, it's the primary goal of each platform. BOMBARDIRO CROCODILO. 00:00 Intro 02:55 Recommendation Algorithms 03:54 Netflix Million Dollar prize 05:59 Collaborative Filtering 08:58 Machine Learning Example 11:36 Psychology of Addiction 13:41 Social Media Damages on Human Memory 17:04 Step Flow Theory, how Information Travels 19:38 Twitter Analysis on Step Flow 20:43 PageRank, Google's Golden Goose 21:51 PageRank Simulation, THE BEST PART OF THE VIDEO 24:58 Nobody Trusts the Media, A Study 26:25 The Science of Cherrypicking 28:13 Leaked Facebook Memo 30:20 Word Recall Quiz 31:27 Agnontology, The Science of Fear 34:42 Goodbyes, Post-Credit and Contest Final Rule ➤ Instagram:   / pointless_knowledge_   ➤ Want to support me? I have Youtube Memberships on, and I'm on patreon.com/PointlessKnowledge (that is super cool of you, you truly are the best) ➤ Join our Discord:   / discord