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The perfect company logo should have these 3 key features

Neuro-Insight CEO, Heather Andrew spoke with Business Insider about what key features a logo should have to be most effective. She had picked 3 key areas to focus on: colours, shapes and sounds. Heather said: "Iconic triggers we look at which the brain uses to identify brands are things like colours, shapes and sounds. So the most effective logos are the ones that pull as many of those levers as possible." Watch and follow as to how and why these 3 key features will make the perfect company logo. ---------------------------------------­­­­--------- Follow BI UK on Twitter: http://bit.ly/1Nz3jG3 Follow BI UK On Facebook: http://bit.ly/1VWDkiy Read more: http://uk.businessinsider.com/?IR=C ---------------------------------------­­­­--------- Business Insider UK is the largest business news site for British readers and viewers in the UK. Our mission: to tell you all you need to know about the big world around you. The BI UK Video team focuses on business, technology, strategy, and culture with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.