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Individuals and businesses make financial decisions all the time – whether to go to university, buy a house, build a factory, or train one’s workforce. All these decisions involve spending certain money now for uncertain benefits in the future. This lecture will provide a simple framework for deciding whether or not to take an investment. It will also highlight the mistakes that people frequently make when taking financial decisions, and simple ways to avoid them. A lecture by Alex Edmans The transcript and downloadable versions of the lecture are available from the Gresham College website: https://www.gresham.ac.uk/lectures-an... Gresham College has offered free public lectures for over 400 years, thanks to the generosity of our supporters. There are currently over 2,500 lectures free to access. We believe that everyone should have the opportunity to learn from some of the greatest minds. To support Gresham's mission, please consider making a donation: https://gresham.ac.uk/support/ Website: https://gresham.ac.uk Twitter: / greshamcollege Facebook: / greshamcollege Instagram: / greshamcollege