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Elvis Presley - Heartbreak Hotel/Hound Dog/All Shook Up (NBC TV Special / 1968)

Elvis (1968 TV program): Singer Presents Elvis, commonly referred to as the '68 Comeback Special, is an Elvis Presley concert special that aired on NBC on December 3, 1968. It marked Presley's return to live performance after a seven-year period during which he focused on his film appearances. The concert was initially planned as a Christmas special by the network and Presley's manager, Colonel Tom Parker. Producer Bob Finkel hired director Steve Binder, who, rather than creating a Christmas special, created a concert that would reflect the musical trends of the time and appeal to a younger audience. Filming took place in June 1968 at NBC Studios in Burbank, California. The special included a sit-down session that showcased Presley in an informal setting, surrounded by fans and a small band. The special received positive reviews and topped the Nielsen television ratings for the week in which it aired. It became the most-watched show of the television season, earning 42% of the television audience. Later known as the Comeback Special, it relaunched Presley's singing career. NBC deal: In October 1967, Parker approached Tom Sarnoff, NBC West Coast vice president, to propose a Christmas television special. The US$1,250,000 package (about $11.4 million in 2023 prices) included the financing of a motion picture (for US$850,000), its soundtrack (for US$25,000), the television special (US$250,000) and US$125,000 reserved for the costs related to a rerun. The special was to be included in the feature Singer Presents ..., sponsored by the Singer Corporation. Presley's initial reaction to the special was negative. He felt that it was another scheme concocted by Parker and was angered by the idea of singing Christmas carols on national television. However, his opinion changed after he began talks with the special's producer, Bob Finkel, who persuaded Singer, NBC and Parker to alter the show's original concept. Finkel obtained Parker's approval that the show was to be centered only on Presley, while enough material for a soundtrack album and a Christmas single was to be recorded. Presley's enthusiasm for the project grew, and he assured Finkel that he was ready to perform new material, different from anything he had previously done. He had no interest in Parker's opinion of the project. To reflect the new intended direction of Presley's career, Finkel recruited director Steve Binder, who had directed the concert film T.A.M.I. Show and worked for NBC on Hullabaloo and a Petula Clark special. Finkel felt that hiring Binder would refresh Presley's image and that Binder would be able to introduce Presley to new audiences. Initially reluctant to direct the special, Binder was convinced by his associate Bones Howe, who had met Presley during the 1950s while he worked at Radio Recorders as an audio engineer. He insisted on working with Presley as he thought that Binder had similar production methods. A meeting was arranged during which Parker assured that the team would have full creative control but stressed that the publishing rights must be under Presley's name. Howe and Binder met with Presley later that week and informed him that they would prepare all of the details for the special by the time that Presley would return from his vacation in Hawaii. Rereleases: NBC rebroadcast the special in the summer of 1969. The song "Blue Christmas" was replaced by the number "Tiger Man" at Parker's request. In 1977, the program was aired after Presley's death as a special titled Memories of Elvis, hosted by Ann-Margret. It included a bordello scene that was originally approved by the censors but had been removed at the request of the Singer Corporation to avoid controversy. In 1985, HBO broadcast the first sit-down session of the show under the title Elvis: One Night with You. Elvis Presley Enterprises' business manager Joe Rascoff sold the channel the broadcasting rights for $1,000,000. A home-video version was later released. In 2004, an Elvis: '68 Comeback Special Deluxe Edition DVD was released. The three-disc set contained all of the known available footage of the special, outtakes included. A single-disc edition was released in 2006 with the program expanded to 94 minutes by adding material from the outtakes to the original broadcast. Soundtrack: The special's first single to be released was "If I Can Dream" by RCA Victor (47–9670) in October 1968. It reached number 12 on the Billboard Singles chart and sold 800,000 copies. In November 1968, the live performance of "Tiger Man" appeared on the RCA Camden compilation album Elvis Sings Flaming Star (PRS-279), which was first released through Singer stores and given wide release in April 1969 (CAS 2304). An official soundtrack album simply titled Elvis was released in December 1968 by RCA (LPM-4088). In March 1969, RCA released "Memories" as a single (47–9730).