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The Rise (and Fall) of Patreon

Get Nebula using my link for 40% off an annual subscription: https://go.nebula.tv/tomnicholas Watch my new Nebula class "How to Research Like a PhD Student": https://nebula.tv/how-to-research-lik... A video about Patreon. Its rise, and ongoing fall... Written, directed and presented by Tom Nicholas. Edited by Georgia Burrows. Chapters 00:00 Patreon in Crisis 04:04 Jack Conte and the Birth of Patreon 08:28 Enter the Venture Capital Investors 11:36 Making a Monopoly 14:08 10X Growth and Increased Fees 18:30 Patreon-19 22:17 Stagnation 23:59 Patreon's Whales 27:15 The Enshittification of Patreon 33:52 Payout Problems Bibliography You can find a bibliography for this video on my Patreon, here:   / video-rise-and-90135596   For ten years now, Patreon has been at the core of the creator economy. Since it was founded by Jack Conte in 2013, it has enabled huge swathes of YouTubers, podcasters, illustrators and other content creators to derive an income from their work, to expand their budgets and to be more ambitious in the work they produce. But, recently, it's found itself in a bit of trouble. After experiencing mind-boggling levels of growth during the COVID-19 pandemic, it has since hit a patch of stagnation. And, with venture capital investors looking to recoup over $400 million in investment, that's going to be a problem. Watch this video ad-free on Nebula at https://nebula.tv/videos/tomnicholas-... Support my work on Patreon at   / tomnicholas   Twitter:   / tom_nicholas   Instagram:   / tomnicholaswtf   Patreon:   / tomnicholas   Website: http://www.tomnicholas.com Select footage courtesy of Getty Music from Epidemic Sound