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Introduction to Remarketing Lists for Search Ads

AdWords Remarketing Lists for Search Ads allows advertisers to adjust their keywords, bids, and creative based on a user's past action on an advertiser's website. A few example use cases: If a user has previously visited my site, I'll bid on generic keywords that I would normally have avoided Increase my bid by 50% for users who have previously purchased in the last 30 days Show a different creative to users who have put items in a shopping cart, but did not complete the purchase Only bid for users who have not signed up for my mailing list Show different ads/offers to my site visitors who have visited in the past 10 days, versus those who have visited in the last 90 days Please join Google product specialists for this webinar to learn more about how you can get started with this exciting new beta. During the webinar we will: Provide an overview of what Remarketing Lists for Search Ads is and how it works Review common use cases Highlight how Remarketing Lists for Search Ads can be used to help you meet your marketing goals