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Is Link Building Still a Thing for SEO in 2020?

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. =THIS WEEKS VIDEO= In this weeks Canonical Chronicle we talk about the value of Link Building in SEO 2020 - is off page SEO as potent as it used to be now that Google has got smarter with machine learning and AI? Or is it business as usual for all of you link builders out there? Based on our appraisal of link velocity to YMYL sites....backlinks still mater for SEO but perhaps not in the way that you think. I ask some of the most prolific link builders in the industry to share some of their traffic graphs after building links to fresh domains to see what happened to their traffic. Also, find out what happened to my personal affiliate website after I bought some dodgy links to test the algorithm (spoiler alert: it's not pretty). =TIMESTAMPS= 0:00 First week back for SEOs 0:22 What should you be focusing on in 2020 as an SEO 1:10 Is Link Building Still Important in 2020? 2:39 General Links as the degree that gets you the job 2:46 Factors that Affect Backlink Value 3:18 Links Power and Effectiveness is Relative to Trust Factors