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How the Boston Consulting Group (BCG) Growth-Share Matrix Works

What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order. Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusines... Developed by the Boston Consulting Group in the early 1970s, the BCG Matrix is a tool used to assist firms in determining how to allocate their resources in relation to product lines. Although the BCG matrix was designed to be used with products lines, it has applications for a variety of other settings.

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