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Roula Ghalayini - Creative Director at BRAG

Introducing Roula Ghalayini, a multifaceted creative professional based in Dubai. As the founder of her namesake brand RULA GALAYINI, she's built an award-winning global handbag brand proudly made in the Middle East. She also heads a retail consultancy division focused on Middle Eastern fashion and luxury, working with prestigious clients like the Abu Dhabi Ministry of Tourism. Roula's creative journey spans impressive territory. Currently serving as Creative Director at BRAG since 2021, she previously managed marketing and designer relations at Fashion Forward ME. Her media background includes a role as Regional Creative Director at Music Television Networks, where she significantly increased viewership by 46% within just four months. Before that, Roula spent five years at Leo Burnett as Associate Creative Director, handling major international accounts like Johnnie Walker, Kellogg's, and Fiat, alongside local brands throughout the MENA region. Her strong communication skills are complemented by fluency in Arabic, English, and French. A graduate of the American University of Beirut with a distinction in Graphic Design. Her impressive array of awards includes the Mediterranean Fashion Prize and multiple advertising recognitions. This Podcast series is an initiative of The Extended Pack Collective. Subscribe and follow us on www.instagram.com/extendedpack.club