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The Business of NASCAR Charters with Spire’s Jeff Dickerson

In this episode, Kelley Earnhardt Miller sits down with Jeff Dickerson, co-owner of Spire Motorsports. Kelley and Jeff discuss his journey to NASCAR, and how Spire Motorsports was “accidentally” created. Jeff explains the current state of the NASCAR charter negotiations and offers his perspective on getting the deal done. They discuss the evolving landscape of the sport, and how the instability of the current charter system affects sponsorship. Jeff also gives his opinions on the possibility of NASCAR implementing a spending cap for the teams and shares his insight on how close the two parties are to reaching an agreement. Are all of the teams aligned in the charter negotiations with NASCAR? What needs to change to keep teams healthy within NASCAR’s charter system? Will the value of charters continue to rise? Follow Dirty Mo Media Facebook:   / dirtymomedia   Twitter:   / dirtymomedia   Instagram:   / dirtymomedia   TikTok:   / dirtymomedia_   All About Dirty Mo Media: https://www.dirtymomedia.com Chapters 00:00 - Introduction 03:19 - Involvement in Charter Deals 08:09 - The Formation of Spire Motorsports 13:17 - The Increasing Value of Charters 21:29 - The Challenges of the Business Model 27:01 - The Unified Stance of Teams 31:07 - The Complexities of Running a NASCAR Team 33:01 - The Importance of Collaboration in the NASCAR Industry 36:33 - Working Together to Grow the Sport 38:56 - Transparency 45:26 - The Impact of the New Car on Competition 47:50 - The Need to Fix Short Tracks 54:22 - Best Advice 01:01:08 - Emotion Doesn't Equate to Winning