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Topics & sources 🤓 → http://yoa.st/update-may-2025 How to start with SEO webinars 📚 → https://yoast.com/how-to-do-seo-webinar Sign up for the SEO newsletter → https://yoast.com/newsletter/ Sign up for the next SEO update! 🎉 → https://yoa.st/52q ------------------------------------------------------------------------------------------ 🚀 Stay Connected: Follow us on social media: 👉🏼 X (formerly Twitter):   / yoast   👉🏼 Instagram:   / yoast   👉🏼 Reddit:   / yoastseo   👉🏼 Threads: https://www.threads.net/@yoast 👉🏼 LinkedIn:   / 1414157   📝 Visit our website and blog for in-depth SEO articles, tutorials, and tips: https://yoast.com/ #YoastSEO #DigitalMarketing #seo2025 0:00 - Introduction 05:30 - Pinterest is emerging as a go-to search engine 09:48 - Google ad revenue up 8.5%, overall revenue up 12% & AI Overviews served to 1.5B+ users monthly 12:18 - ChatGPT search gains shopping search features (not ads) & more 14:19 - OpenAI’s latest patents point straight to semantic SEO 15:51 - Google tests replacing map local pack with AI Overviews 18:38 - Google’s Updated Raters Guidelines Target Fake EEAT Content 22:56 - Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift 25:04 - Cloudflare CEO Sounds the FIRE Alarm: Google AI Is Breaking the Web’s Economy! Search Is Broken! 29:01 - Google searches in Apple’s Safari fall for first time in 22 years 31:11 - Zuckerberg’s grand vision: most of your friends will be AI 34:11 - SEO in the Age of Agents: Takeaways from NYC SEO Week 35:59 - Google tests recipes with interactive AI Overviews 38:13 - Google updates image SEO best practices: use consistent URLs 40:55 - Last year ChatGPT was the 15th most visited site. Now it’s #5 43:38 - Top ways to ensure your content performs well in Google's AI experiences on Search 45:04 - Google expands ads in AI Overviews, AI Mode to desktop 46:23 - OpenAI + Jony Ive = io: Redesigning the Future of Human-AI Interaction 50:09 - also in SEO & AI news… 51:37 - Yoast AI Optimize is now available for Classic Editor! 55:21 - Q&A