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How to Use SimilarWeb to Conduct Competitor Research

If you've ever wondered what the hottest startups in the world are doing to get more customers and traffic to their websites, this video is for you. By the end of this video, you're going to have a clear understanding as to what to look out for when you're using the free tool called Similarweb to find the insights behind your competitors. 📥 DOWNLOAD my free Digital Marketing Jumpstart Kit to get more organic traffic and leads to your site → https://www.growwithwill.com/digital-... 🎥 VIDEOS YOU MAY LIKE: How to Get People to Register for Your Webinar 👉    • How to Get People to Register for You...   How to Steal Your Competitor's Organic Traffic 👉    • How to Steal Your Competitor's Organi...   🔔 Remember to SUBSCRIBE to get new videos every week: https://www.growwithwill.com/subscribe ☕️ Did I help you out? Buy me a coffee: https://ko-fi.com/growwithwill 0:00 - Introduction to How to Use SimilarWeb to Conduct Competitor Research 0:19 - Example #1: Notion In case you don't know what Notion does, they are essentially a productivity app that is really easy to use and has gained a lot of popularity over the last few years. The first thing I'm going to do is go to similarweb.com and then search for Notion's domain, which is notion.so. The first thing we'll see is that in the entire world, Notion is actually ranked 450th for all the traffic in the entire world, which is a huge deal. And also you're going to notice that they get over 80 million visits every single month. That's a ton of traffic and that means that they have really done well in penetrating into their respective space of productivity tools. You're also going to notice that there is a 15% breakdown in the US, followed by serious penetration in Brazil, Korea, Japan, as well as the Philippines. Notion has done a great job as well in terms of getting into other markets at an international level. Scrolling down into the next section of SimilarWeb, I see a few interesting things like the traffic sources for Notion in which 88% of all of their traffic comes direct. When we look at the breakdown of traffic sources, only 5.61% of their overall traffic sources come from search. So this means that the bulk of the traffic that Notion is getting are people literally going into their browser and searching for Notion. As we scroll further into the social section, we see some really interesting information. For example, 39.2% of all of their social traffic is coming from YouTube. Aside from YouTube, though, you'll see that a lot of people are also talking about Notion on Twitter, as well as Facebook. 18% on Twitter and 13% on Facebook. 5:14 - Example #2: Lu.ma Lu.ma's doing great work when it comes to activating your community. If you are hosting any sort of online events, they are a great platform that integrates with major video conferencing, software, like Google Meet, Zoom and other things like that. Going back into Similarweb, let's go ahead and type in Luma's domain, which is lu.ma. What we can see is that Luma is ranked a lot lower than Notion wise. In fact, there's 64,000 in the world, which is still really impressive. However, it's not nearly as much traffic as Notion had. Whenever you're looking at these sorts of traffic trends, if they are going up into the right, it's a great sign for that business. What I'm also noticing is that as I look at the referrals for Luma, the top one is actually coming from Notion. And then there's also things like scrimba, redefiningxr and lapa ninja and things like that. There's a ton of deep data that you can quickly get with this free tool on Similarweb. All you need to do is put in a domain and then you can figure out exactly what these different sites are doing in order to get their traffic, and as a result, get customers. 10:15 - Two Big Takeaways to Remember: 1. You can always look to free tools to get a quick glance as to what might be going on with a competitor's website. 2. Whenever you're looking up a website on SimilarWeb, make sure that you are looking at the traffic sources. ✍️ COMMENT BELOW: What are you going to be using SimilarWeb for in doing your own web research? Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter. 🔔 If you find this helpful, SUBSCRIBE for new videos every week: https://www.growwithwill.com/subscribe 📸 My YouTube Gear: https://kit.co/GrowthWithWill/my-yout... Disclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you. Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.