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Should we do a Pivot or Spin-Out?

In this episode of Founders Weekly, Heini and Theis explore the challenges founders face in choosing which startup ideas to pursue, focusing on the concept of spin-outs—transforming strong ideas into independent companies. Guest Ola Sars, founder of Soundtrack Technology, offers insights from his journey spinning Soundtrack Technology out from Spotify, discussing the importance of maintaining focus, securing funding, and navigating platform dependency risks. The conversation also covers the complexities of licensing in the music industry, the benefits of being an agile company, and the necessity of achieving product market fit. Sars highlights the significance of discipline, knowing when to pivot, and addressing emerging trends in the B2B music sector. Apple Podcasts: https://apple.co/3TvUeal Spotify: http://bit.ly/3x6uZUq Host: Heini Zachariassen LinkedIn:   / heini   Co-Host: Theis Søndergaard LinkedIn:   / theissondergaard   Guest: Ola Sars LinkedIn:   / ola-sars   Soundtrack Technology: https://www.soundtrackyourbrand.com/ Chapters 00:00 Pivots and Spin-Outs 10:57 The Journey of Soundtrack Technology: A Spin-Out Story 26:09 Navigating Investment and Platform Risks 28:01 Licensing Challenges and Strategic Decisions 30:40 The Cost of Partnerships and Financial Implications 32:36 The Advantages of Being a Nimble Company 35:24 Lessons from Spotify's Success 37:49 Key Takeaways and the Importance of Focus 39:12 The Pivot: Recognizing New Opportunities 41:35 Building Product-Market Fit in B2B SaaS 44:15 Exploring New Business Experiences #spinout #startup #entrepreneurship #spotify