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Dr. Dhruv Grewal: A Journey of Intellectual Curiosity

The American Marketing Association is pleased to announce the selection of three distinguished scholars to be inducted as 2022 AMA Fellows at the AMA Winter Academic Conference. This year’s honorees include scholars who span the discipline and have made extensive contributions both within the AMA and across other organizations and institutions. BIOGRAPHY - DR. DHRUV GREWAL Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing. He is an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University, Global Chair in Marketing at the University of Bath, and has been an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics and a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair. He has published over 150 journal articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals.