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Amazon Product Ranking Strategies-Amazon SEO ft. Dano Falk

We have special guest Dano Falk who is a successful Amazon seller, sharing valuable tips on how to sell on Amazon-Product Ranking Strategies. Ranking & Reviews generation 1. Decide on the Keyword you want to rank for 2. Determine the daily sales you need to match 3. Plan your campaign 4. Diversify traffic sources 5. Run campaign until you reach your target How to Rank on Amazon Amazon wants to make money. And they want happy customers - so they can keep on making money. Hence the A9 algorithm favours listings which • Sell well • Make customers happy (good reviews) In order for your ranking to stick, you need a product that makes customers happy. But to get on page one for a specific search term in the first place, you need to match the full-price-sales numbers of your competitors. Decide on the Keyword you want to rank for 1.Picking the right Keyword to rank mill make or break you campaign success. You can rank for many Keywords. But if you want your ranking to stick, you need to pick your Keywords wisely. 2. Determine the daily sales you need to match Use one of the Seller Tools to determine the daily sales you need to rank #1. • Zoof - paid tool • Celebro / Helium 10 - paid tool with some free functions • KeywordInspector - paid tool with some free functions • Viral Launch - paid tool • Other tools 2. Determine the daily sales you need to match Monthly Search Volume Daily Search Volume Daily Sales of Product Ranking #1 Orange Short Gloves 1,500 50 10 So in our case, if we go for “Orange Short Gloves”, the math would be as follows: Which means: In order to rank #1 page 1, we need to match the daily sales of that position: 10 units. If you have no tool available, a good guess would be to take 20% of the daily search volume (assuming that the product ranked #1 will get 20 % of the sales) 3. Plan your campaign When planning the campaign, we want to follow the ‘Growing Spikes” Strategy: Show increasing sales- spikes with 2-3 day gaps in between. This simulates natural buyer- behaviour for a product that becomes increasingly popular. Campaign duration: 30 days 4. Diversify traffic sources So befor you start your ranking campaign, make sure to have several traffic sources in place. Like: PPC campaigns Social Media Discount coupons which are used by Amazon’s own influencers Social media (Facebook / Instagram ads, posts, Pinterest, Influencers...) Traffic from websites like your brand page and influencer websites Google Ads 5. Run the campaign until you reach your target Now you need a system that can generate SFB (Search-Find-Buys). If you don’t have one - just go to www.amzrankingbot.com Run the campaign until you reach your target Check on your rankings. Amazon normally changes your ranking 4 days after it detects a change in sales / conversions. So don’t be disappointed if you don’t see any changes in the first 3 days. Thanks for watching this video. My email is [email protected] Facebook page:   / sourcinginguangzhou