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Solution Accelerator Demo — Customer Lifetime Value (CLV)

Identify your most valuable and longest lifetime customers with this CLV solution accelerator. Identify where to prioritize resources and where to limit spending on unprofitable customers, to help improve the ROI of marketing programs. Visit the full solution writeups here: https://databricks.com/blog/2020/06/0... https://databricks.com/blog/2020/06/1... See all the Databricks Solution Accelerators at https://dbricks.co/SolutionAccelerators For more demo videos, visit the Databricks Demo Hub at https://databricks.com/discover/demos Databricks is the Data and AI company. As the first and only Lakehouse Platform in the cloud, Databricks unifies all your data, analytics, and AI on a simple, open, and collaborative platform. Chapters: 0:00 Intro 0:14 Customer Lifetime Value (CLV) Explained 1:40 Part 1: Customer Retention 3:15 Part 2: Calculating the Value for Customer Lifetimes 4:25 Use and Benefits of Customer Lifetime Value 4:44 Outro Connect with us: Website: https://databricks.com Facebook:   / databricksinc   Twitter:   / databricks   LinkedIn:   / databricks   Instagram:   / databricksinc   Databricks is proud to announce that Gartner has named us a Leader in both the 2021 Magic Quadrant for Cloud Database Management Systems and the 2021 Magic Quadrant for Data Science and Machine Learning Platforms. Download the reports here. https://databricks.com/databricks-nam...