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Who will you be in Healthcare 4.0? | Tiffany Ma | TEDxUniversityofEdinburgh

The pandemic proved that we all have impressive prowess in self-testing. Coincidentally, the growth of home self-test kits for monitoring fertility, food-sensitivity, genetics/ancestry, hormones and a multitude of diseases has skyrocketed in recent years. This is in no doubt part of the shift into the era of HealthCare 4.0, where products combining advances in biology, technology and AI are able to empower individuals to have more confidence and agency in understanding and taking care of their own bodies. Whether or not these innovations in HealthCare 4.0 will actually benefit consumers ultimately boils down to the person’s personality and strategic choices in using these new tools. Tiffany is an American-born Hong Konger who finished her PhD and postdoctoral research fellowship at the University of Oxford in Molecular Cancer Biology. She co-founded GambitBio, an early stage start-up where she and her co-founders are creating a novel at-home self-test kit for early cancer detection. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx