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Start-up Journey, Coaching Executives, & An Inside Guide to Getting into High Profile Events

Hear Ethan & Alisa talk about how to begin your own start-up journey (and get over the fear), how Alisa pivoted from management consulting and startups to executive coaching, the difference between joining a start-up to being the founder, and high profile events (how and why to go, what to do there, how to follow-up). Jump to 28:06 to dive into the talk about getting into high profile events (e.g. Davos, TED), what to do while you're there, and how to follow up afterwards. --------- About Alisa Cohn ​Alisa is an Executive Coach who has worked with C-suite executives at prominent startups (such as Venmo, Etsy, Draft Kings, The Wirecutter, Mack Weldon, and Tory Burch) and Fortune 500 companies (including Dell, IBM, Microsoft, Google, Pfizer, Calvin Klein and The New York Times.) She is the author of From Start-up to Grown-up, which won the 2022 Independent Press Award, the American Book Fest 2023 Best Book Award for Entrepreneurship, and is the creator and host of a podcast of the same name. Alisa regularly attends Davos (World Economic Forum), TED, Renaissance Weekend, Summit, hosts her own mastermind groups, and more. ​A frequent keynoter, Inc. Magazine named Alisa one of the top 100 leadership speakers, and she was named one of the Top 50 Coaches in the world by Thinkers50 and the #1 Startup coach for the past four years by Global Gurus. ​She is the executive coach for Cornell’s New York City tech incubator, and she has coached leaders from around the world, including the first female minister of the transition state of Afghanistan and the former Chief Justice of the Supreme Court of Sri Lanka. She has guest lectured at Harvard, Cornell, The Naval War College and Henley Business School. Her articles have appeared in HBR, Inc, and Forbes, and she’s been featured as an expert on BBC World News, Bloomberg TV, and in the NY Times and Wall Street Journal. Listen to Alisa on The Tim Ferriss podcast: https://tim.blog/2021/10/19/alisa-cohn/ Listen to Alisa on Lenny's Podcast: https://www.lennysnewsletter.com/p/sc... Follow Alisa on LinkedIn:   / alisacohn   Checkout Alisa's book From Start-up to Grown-up: https://www.alisacohn.com/start-up/ Checkout Alisa's podcast: https://www.alisacohn.com/podcast/ --------- About Ethan Evans ​​​​​​​​​​​​​​​​​Ethan retired from Amazon as a Vice President after 15 years where he led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce. ​​​​​​​​​​​​-- 70+ patents. ​​​​​​​​​​​​-- Reviewed 10,000+ resumes, conducted 2,500+ interviews, and 1,000+ hires. ​​​​​​​​​​​​-- Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators. ​​​​​​​​​​​​-- Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are Ethan's (read the story). ​​​​​Ethan has promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon. ​​​​​Ethan retired from Amazon as a Vice President in September 2020 to focus on paying forward his good fortune to others. ​​​​​Prior to Amazon, Ethan spent 12 years at 3 startups. Ethan's LinkedIn:   / ethanevansvp   Jason's LinkedIn (Ethan's COO):   / jasonyoong   Get Ethan's weekly career advice newsletter: https://levelupwithethanevans.substac... Ethan's leadership development courses https://maven.com/ethan-evans (live online) and https://ethan-evans.mykajabi.com/ (on-demand)