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Bleeding Through Interview (2011): How Hardcore Changed | Ryan Minic, Ryan's Rock Show

In a 2010 interview with Ryan Minic of Ryan’s Rock Show, Ryan Wombacher and Brandan Schieppati of Bleeding Through reflected on the evolution of the hardcore and metal scene, the impact of technology on the industry, and their experiences navigating the changing music landscape. They discussed how the hardcore scene in the early ‘90s was small and tightly knit, where everyone knew each other at shows. Back then, there was no mainstream recognition, and hardcore felt underground and rebellious. Around 1998-1999, things started to shift as more people got into the scene, and suddenly, kids from high schools who had never been involved before started showing up at shows. The media played a role in this, as networks like MTV began using the term “hardcore” to describe bands, even though many mainstream audiences didn’t fully understand the culture. Schieppati noted that bands like Throwdown helped bring more people into the scene, making shows feel bigger and more inclusive. He recalled how shows went from being attended by a handful of diehard fans to drawing in a mix of people, including surfers, athletes, and kids who were just discovering the music. While this growth was exciting, it also led to a shift where hardcore became more of a fashion statement rather than a personal ideology. In the early days, hardcore was about feeling like an outsider and finding a sense of belonging. Over time, it became just another genre, rather than something that felt dangerous or underground. The conversation also touched on why some bands last while others fade quickly. Wombacher and Schieppati felt that many musicians today start bands for the wrong reasons—seeking fame rather than a passion for music. While some people genuinely love playing, others are focused on building a name for themselves. They emphasized the importance of longevity and integrity, pointing out that Bleeding Through had stayed true to itself for over a decade. Unlike bands that “fizzle out” after chasing trends, they were committed to making music that meant something to them, whether or not it fit into the industry’s expectations. The interview also covered record labels and the struggles of maintaining integrity in the business. Schieppati mentioned Trustkill Records as an example of a label that started with grassroots credibility but later lost control as they tried to expand into the major label world. He explained that some labels grow too fast and lose sight of what made them great in the first place, while others, like Bridge Nine and Indecision Records, remained true to their roots. Technology was another major discussion point. They acknowledged that the internet has helped bands reach more people, but it has also made music less sacred. In the past, fans had to actively seek out bands through zines, word of mouth, and record stores. Now, anyone can instantly download an entire discography without ever attending a show or buying a record. While Bleeding Through recognized the benefits of exposure, they admitted that it had hurt album sales and changed the way fans interacted with music. Schieppati even predicted that in the near future, music would be free, and bands would have to focus on selling merchandise and experiences rather than relying on record sales. As the interview wrapped up, they reflected on their early DIY touring experiences, recalling how they booked shows by calling people from random contact lists, often showing up to venues only to find that the show had been canceled. Touring was a struggle, but it was also what made the journey worth it. Unlike newer bands that start off with buses and guaranteed money, they had to earn every step of their success, playing tiny shows in basements and sleeping in vans during the winter. Despite the struggles, they expressed gratitude for what they had accomplished. While they weren’t completely satisfied—always striving for more—they were proud of the fact that Bleeding Through had survived in a scene where many bands had come and gone. They believed that staying true to their vision and not chasing trends was the reason they had lasted over a decade. Posted here: https://www.ryansrockshow.com/intervi...