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Frederick Herzberg and the Two-factor Theory - Content Models of Motivation

Motivation is not the opposite of de-motivation. That's the conclusion that Frederick Herzberg came to. Rather, he recognized there are two sets of factors: Motivators, and Hygiene factors. In this video, we examine Frederick Herzberg's Two-factor Theory. It is one of the most important models in the psychology of motivation. So, it's a vital model for every manager to know about and understand. Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): https://geni.us/dAPQ Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) This video is part of course module number 3.7.3 Program 3: Managing and Leading Individuals Course 7: Motivation Section 3: Content Models of Motivation Primary videos that precede this video include: Introduction to Motivation    • Introduction to Motivation: Key Quest...   The Fundamentals of Motivation    • The Fundamentals of Motivation - Moti...   The Main Process Models of Motivation Elton Mayo and the Hawthorne Experiment    • Elton Mayo and the Hawthorne Experime...   Victor Vroom and Expectancy Theory    • What is Victor Vroom's Expectancy The...   John Stacy Adams and Equity Theory    • What is John Stacy Adams' Equity Theo...   Douglas McGregor and Theory X & Theory Y    • What are Douglas McGregor's Theory X ...   Primary videos that follow this video include: Content (or needs) Models of Motivation Abraham Maslow and The Hierarchy of Needs    • Abraham Maslow and the Hierarchy of N...   Clayton Alderfer and ERG Theory    • Clayton Alderfer and ERG Theory - Con...   Frederick Herzberg and Two Factor Theory    • Frederick Herzberg and the Two-factor...   David McClelland and Three Motivational Needs Theory    • David McClelland and Three Motivation...   LESSON NOTES Frederick Herzberg identified two sets of factors at play in motivation: 1. Hygiene factors Factors that do not motivate us. The absence of hygiene factors will de-motivate us. We complain when our employer gets them wrong, but don't celebrate when they get them right. We expect hygiene factors to be fulfilled. Hygiene factors tend to be external to the work we do: Policies Administration Salary Supervision Working conditions status 2. Motivators Motivators are things we do celebrate. When our employer or manager offers these, they motivate us. Motivators tend to be intrinsic in our relationship with our work: Achievement Recognition Good work Responsibility Advancement Growth Herzberg also identified what he called 'KITA' factors - KITA standing for 'Kick-in-the-ass'. These have a sudden dramatic effect on our motivation. He labeled three types of KITA factors: 1. Negative physical KITA Factors Direct and transparent interactions like critical feedback, reprimands, and removal of resources 2. Negative psychological KITA Factors Indirect interactions like manipulation, game-playing, dilemmas, stress 3. Positive KITA Factors Bonuses, benefits, facilities – don’t generate motivation, but can fix demotivation RECOMMENDED EXERCISE 1. Survey the hygiene factors in your workplace that affect your staff. What issues are there? What can you do to fix them? (2 MC CPD Points) 2. Take action to remedy poor hygiene factors. (2 MC CPD Points) 3. Review your use of motivators. What can you do, to improve the way you motivate your team? (2 MC CPD Points) 4. Review your use of KITA factors. What can you do to reduce negative KITAs and increase your use of positive KITAs? (2 MC CPD Points) DOWNLOADS Free Resources CPD Tools - https://gum.co/MC-CPD Paid resources Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) Motivation Graphics Pack: https://managementcourses.gumroad.com... ($2) RECOMMENDED READING Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): https://geni.us/dAPQ For a solid introduction to motivation: HBR Guide to Motivating People https://geni.us/sO2IKgn The best of modern thinking on motivation, in accessible business books. These are all modern classics: Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work https://geni.us/tiEkeH Management Courses Continuing Professional Development (CPD) Points You can record your Management Courses CPD points on our free, downloadable CPD record log. Download it here: https://gum.co/MC-CPD Each video has two levels of MC CPD points. For this video: If you watched the video, record 2 MC CPD points If you also carried out all of the recommended exercises, score a total of 10 MC CPD points ___ Note: Links to our book recommendations are affiliated through Amazon