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AdWords Optimization Tutorial - Live AdWords Coaching & Audit

In this AdWords optimization tutorial, watch as Ryan walks through Courtenay's account, helping her optimize her AdWords campaigns for the best ROI and maximum effectiveness. Timestamps: 0:00 Start by finding what's worked before 0:34 Why your branding campaign is a top performer 4:05 The importance of targeting cold traffic 5:30 Broad match optimizing 6:18 Analyzing a converting keyword 6:50 Mind Mapping a campaign 7:23 Small Company/Solopreneur Budget strategy 11:56 Further Keyword analysis 13:36 Are sales keywords doing well 14:23 The balance of structure 14:48 Google shopping 18:38 Hiring a marketing company with a small scale budget 21:40 AdWords for just starting out vs. established business 22:09 Looking at remarketing 24:26 Negative Audience 25:23 The campaign plan 28:45 What numbers are important when looking at an AdWords report 30:03 Looking closer into Keyword data 31:43 Taking a look at what info can be ignored 32:23 Discussing the filtering process 36:38 Paring down the campaigns 38:49 Going forward 39:58 Different philosophies 41:23 2-3 weeks down the road 43:01 Deciding not to bid on a popular keyword 45:57 Working out the AdWords muscle 46:50 A practical life example of Google AdWord insight 49:06 Supplemental Action 49:05 Best book on AdWords to speed up learning One of the keys to optimizing your AdWords account is knowing and following the rule of 80/20. AdWords Campaign Analytics Assessment Blog Post: http://ryanmasters.com/adwords-analyt... For more help visit http://ryanmasters.com