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Kristinn Johannsson of Annata at the Reuters Automotive Workshop 2021 on refreshing customer engagement while retaining flexibility to drive evolving business models with Annata & Microsoft The automotive industry has never been at a more transformational time in history. New technologies, advanced capabilities and changed customer behavior are translating to a big opportunity for automakers and retailers to deliver end-to end connected customer experiences and new transportation-as a-service business models. During this transformation, a global pandemic has caused unprecedented business disruption, stalling sales, and forcing millions of staff and customers to work remotely meaning that building and mastering digital capabilities is now even more critical. Insights learned in this workshop will help OEMs, NSCs and dealers understand how cloud-based solutions can assist in transforming their businesses to drive new business models and new levels of services throughout the entire value chain from customers to employees to partners without disrupting their current business. Differentiated Customer Experience Capturing insights from across channels and touchpoints to create a universal view of customers and drive personalized experiences. Emerging mobility services Help your customers increase flexibility with commercial models such as long term and short-term leasing and subscriptions. Fleet Management Tracking mobility data to increase operational efficiency and continuously adjustments of services. Improve efficiency, reliability and profitability of the service process through advanced support for industry specific requirements and improved business insight and predictability