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NEGOTIATE like a PRO - Summary of Getting to Yes by Roger Fisher 1 год назад


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NEGOTIATE like a PRO - Summary of Getting to Yes by Roger Fisher

Professionals don't bargain, they use a structured negotiation method. Getting to Yes by Roger Fisher has been the go-to negotiation training book for professionals who need to negotiate deals, terms and conditions. In this video, I am summarizing what I learned from this book, and what I use on a daily basis. Techniques described in this book will help you learn how to negotiate using a principled negotiation using harvard principles of negotiation. 00:00 Intro 00:42 Why positional bargaining is wrong 03:23 Separate the people from the problem 04:05 Interests, not positions 05:03 Separate brainstorming 06:05 Look for mutual gain 07:15 Use objective criteria 08:26 Know your BATNA 09:57 Beware the dirty tricks 12:24 Summary

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