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Weekly Wisdom CTR Optimization MEDIUM by Dan Petrovic

Learn about content strategy, SEO tips and more ► http://smr.sh/Kdv Watch our latest video: How to Go Viral on Quora https://bit.ly/ViralOnQuora1 #WeeklyWisdom #CTRoptimization For full transcript https://www.semrush.com/blog/weekly-w... Hi everyone. Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website's amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR. So our report took into consideration 10,000 clicks. We felt that this many were missing, and this is the number we could get up to if we reclaim all that. Weekly Wisdom with Dan Petrovic: CTR Optimization. Image 0 How do we get to these figures? Let's take a look at our keywords. "Play Board Games Online" Now, this query triggered 255 clicks over 11 URLs, with an average click-through rate of 5.27% with 4,840 impressions on an average position of 2.1. Here is the magic of what we have just discovered. We expected 12%, and we got a click-through rate of 5% instead. We have a nearly 7% click-through rate difference, and it is in a negative. So we expected 585 clicks, and we got only 255. Therefore our traffic loss is 330 clicks within the given date range. How did we work this out? The answer is in a top. So this is the website's CTR curve, which displays the average click-through rate for any given ranking position. Weekly Wisdom with Dan Petrovic: CTR Optimization. Image 1 And this data is compiled across every single position, across this many keywords, and this many times that keyword appearing in the results. This is one thing we have to do in our settings to make sure that this is completely perfect. So in the keyword settings, I am going to add topia in there and hit save. Now I don't know the conversion rate and value for this website, but I am just going to assume a 2% conversion rate and let's say $50 value. So let's find the queries that have lost us the most traffic. "Online Board Games" We have 10 different URLs triggering this query. We have an average of 3% click-through rate on position three. That is pretty bad. You don't really need any special report to tell you that. But let's take a look at the expected CTR. We expected CTR of almost eight on position three, so our CTR deviation was minus 4.76. We expected one and a half thousand clicks, and we feel like we could reclaim 916 clicks if we just improved the click-through rate on this query. So what is going on? I don't see any sudden drop in the CTR. So what happens sometimes change the snippet, and suddenly, you can see a sharp drop in the CTR. Follow us on social media: Facebook: https://bit.ly/2D1w7Nn Twitter: https://bit.ly/3g8GMnI LinkedIn: https://bit.ly/2XaiVfP Subscribe to our YouTube channel! http://smr.sh/KdD #semrush #seo #digitalmarketing #seotools