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Unstoppable Marketing Strategy with TK Kader - MFG eCommerce Success

Want to learn how to create an unstoppable marketing strategy for your business? If so, join us on the MFG eCommerce Success show as we welcome TK Kader, Founder of Unstoppable and expert in Go-To-Market (GTM) strategies for SaaS businesses! TK has helped 250+ SaaS founders build scalable growth strategies that drive revenue and reduce risk. If you're a SaaS leader looking to accelerate your path to $10M ARR and beyond, this is the episode for you! Similarly, TK introduces the concept of "Unstoppable Sunday," a 15-minute weekly practice that helps entrepreneurs reflect on their week, and concentrate on what went well, what didn't, and what to do next. Damon notes that maintaining balance is necessary, as neglecting personal responsibilities can negatively impact business success. TK successfully did so by developing two software platforms, including "Instant," a content marketing tool powered by AI. Instant helps users identify their ideal customers, write daily content, create landing pages to capture leads and send personalized follow-up emails based on the leads' websites. According to the guest Instant has already generated over 18,000 leads and is close to reaching its 100th customer. Damon acknowledges that many coaches may not be fully "in the game" as entrepreneurs. He praises TK for not only coaching but also actively applying his methods and learning through real-life experiences, making his advice more valuable. Meanwhile, Curt asks TK Kader to discuss his new company, Megaphone, and how this makes this world a better place. TK explains that Megaphone is a referral automation platform designed to help businesses generate more leads by leveraging their existing customers. The platform automatically monitors customers and sends them pre-drafted referral emails, asking if they know someone who might benefit from the company's products or services. Customers can easily forward the email, leading to meetings with the sales team. TK notes that referrals tend to have higher win rates and generate more revenue. The platform includes an ROI calculator, allowing businesses to estimate potential revenue from referrals. Curt asks TK to share details about his Unstoppable program. TK responds that Unstoppable offers a variety of coaching programs for different stages of software companies. He encourages people to start by watching his 400 free YouTube episodes, which teach core principles. For those who want more guidance, TK offers step-by-step coaching through his programs. These include the Launch Challenge for those starting a software company, the Go-to-Market course for companies with some revenue, and the Scale program for CEOs managing companies with up to $100 million in ARR. As the discussion nears its conclusion, Curt asks TK Kader to share the best business advice he's ever received. TK offers two key insights. For aspiring entrepreneurs, he advises against finding the perfect idea, but on choosing a problem to solve that is urgent and important to people. For entrepreneurs already on their journey, he reminds them that while they may stress about future milestones, their younger selves would be amazed and proud of their current accomplishments. The conversation ends with Damon and Curt thanking TK for his time. Our Guest TK Kader TK is the Founder of Unstoppable and an expert in Go-To-Market (GTM) strategies for SaaS businesses. With over 15 years of experience in building, scaling, and exiting SaaS companies, he has helped 250+ SaaS founders build scalable growth strategies that drive revenue and reduce risk. Moreover, he has held leadership roles at top firms like Bridgewater, Marketo, and ToutApp, making him an authority in SaaS growth and strategy. TK graduated with a Double Major in Computer Science and Business from Rensselaer Polytechnic Institute. Check out Exit Your Way Resources page: https://exityourway.us/blog/resources/show... B2Btail – Stop Being the Best Kept Secret - https://b2btail.com/ Damon Pistulka's LinkedIn Profile: https://www.linkedin.com/in/damonpistulka/... Damon Pistulka's X: https://twitter.com/dpistulka Follow our Exit Your Way Facebook Page: https://www.facebook.com/Exityourway Check us out on LinkedIn: Damon Pistulka: https://www.linkedin.com/in/damonpistulka/ Andrew Cross: https://www.linkedin.com/in/andrewmcross/ Find out how you can prepare and exit your company for more money: Exit Your Way website: https://exityourway.com/ Are you on the Service Professionals Network? You should be. Grow you SEO backlinks and brand FREE! www.serviceprofessionalsnetwork.com Damon Pistulka - Service Professionals Network: https://www.serviceprofessionalsnetwork.co... Andrew Cross - Service Professionals Network: https://serviceprofessionalsnetwork.com/me... Other websites we support: Damon Pistulka - www.damonpistulka.com