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When Matt takes an inside look at their own personal make up kit, they’re surprised not only at the sheer volume of products they own, but the price they paid to buy them. Upon further examining why they felt the need to buy so many make up products, Matt realizes just how much they had been influenced to do so. With the rise of social media, product reviews, and celebrity beauty empires, it’s clear that the beauty industry has entered a whole new era. Valued at 532 billion USD, the beauty/ cosmetics industry is continuing to grow exponentially each year. In wanting to continue their exploration into make up and why we feel so drawn to it, Matt decides to head to Yonge and Dundas Square to ask people on the street how they feel about make up. Matt gets some interesting answers about how make up can help with confidence, creative expression, and gender affirmation, so long as we continue to stay self-aware around the media and messaging we’re receiving along the way. Let us know in the comments below! How do you feel about make up? Have you ever been influenced, and how do you feel about it? Episode Chapters 00:00 - 0:40 Is makeup good? 00:41–1:20 Trends through time 01:21-1:56 A new age of beauty 01:57- 2:29 I was INFLUENCED 02:30 – 2:59 $1600 of makeup 03:00 - 6:22 How does makeup make you feel? 06:23 –6:55 The hard truth 06:56 – 7:15 What surprised me the most 07:16 – 7:45 My biggest takeaway 07:46 – 8:12 Comment like and subscribe :) Subscribe to Know Brainers on YouTube @KnowBrainers Follow us on Instagram / know.brainers About Know Brainers We’re a group of non-experts attempting to satisfy our curiosity by asking questions and finding answers.